What factors decide whether a particular trend or pattern will take hold? He says that tveryone has a different speaking rhythm, such as the words per minute or the moments he pauses or speaks. Chapter 8: Conclusion In the last chapter, Gladwell brings a few more examples of how some movements or brands used the tipping point rules he listed.
When they meet, the one who has the other adapt to his pattern is usually the one with the upper hand.
The cure for immunity is finding Mavens, Connectors, and Salesmen. If you want your idea to go viral, getting it in the hands of a few of these key players is crucial to hit critical mass.
The chapter begins with another description of a sudden, unexpected social epidemic. Salespeople Salespeople are able to influence others in changing their behavior or directing their buying decisions.
As far as the syphilis predicament is concerned, Potterat was of the idea that individuals with high chances of spreading the epidemic were highly concentrated in one region but later spread throughout the entire city leaving the disease wherever they settled.
They are distinguished not by worldly status and achievement, but by the particular standing they have among their friends. Gladwell will explain how that happens in the course of the book. Back Bay Books, Mavens are enthusiastic about introducing new ideas and concept, and their passion is contagious and helps spread the trend with natural charm.
Sesame Street. In situations where the actors are less rational a different context policing graffiti and fare jumpers may have had no impact on the crime in the subway.