Questionnaire on consumer behaviour for home appliances

On another side demand for a brand can fluctuate due to the entrance of various MNCs in the same industry.

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The latest technology enabled refrigerators attract the customer more and it is also energy efficient. Marketing Implication: For marketers it is important to know that consumers make purchase decisions to support their self concept.

Survey questionnaire on washing machine

I have been involved with various promotional activities for the new refrigerator. However, the customers do comparison while purchasing double door Frost Free refrigerators. Malay Bhattacharya for his valuable academic guidance in my project work. During the course of this project, I was fortunate enough to study the promotional campaign carried. It can be defined as a scientific and systematic search for pertinent information on a specific topic. The same year also saw acquisition of major share in TVS joint venture and later in , Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. And after getting information many of them shown their interest for that new refrigerator to purchase and some of them purchased that refrigerator. Motivation Motivation relates to our desire to achieve a certain outcome. Malay Bhattacharya under whose guideline I am able to complete our project. Brand personality as perceived by the buyer and how he relates it to his own personality.

Additionally, smart marketers use strong research efforts in an attempt to identify differences in how sub-culture behaves. Here the secondary data has helped me to understand the consumer behaviour of the other series of refrigerator of Whirlpool.

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These refrigerators are all L to L capacity. CATEGORY Page 48 purchasing of a refrigerator, women always select the model and make purchase decision and women are colour choosy so, they always go for the exterior look of the refrigerator.

Project report on consumer behaviour towards home appliances

Roles represent the position we feel we hold or others feel we should hold when dealing in a group environment. While purchasing of a refrigerator, every customer want a latest product with better technology enabled and good interior and exterior part. Yes No If yes, why? This homogeneity makes it difficult for players to remain ahead of competition. Malay Bhattacharya under whose guideline I am able to complete our project. Some of the customers knew about the new refrigerator Neo i-chill and most of them did not know about the Neo i-chill. First of all I am thankful to our Prof. Secondary data has been used to support the primary data whenever needed. Consumers purchasing decisions take place over a period of time. The internal factors that influence the purchase decision of these consumers for a Refrigerator: 1. Customers have increasing choice from both domestically produced and imported goods, with similar features. By doing so the marketer hopes the consumer feels more 40 comfortable with or can relate better to the product since it corresponds with their cultural values.

Do you know about the new Whirlpool refrigerator Neo i-chill? OBJECTIVE: The purpose of the project is to understand the various key, external and internal variables which influence various market segments while buying refrigerators. Now, at the end of my project I have analyzed the collected data.

This encouraging trend brought the company to India in the late s. Consumer acceptance on price of the product: In a country like India where every customers are price sensitive, it is not easy to give them price satisfaction specially when they buy a frost free ltr and above capacity refrigerators ,but they can be impressed by better product with better technologies.

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Consumer Buying Behaviour in Godrej Home Appliances