What are you good at?
What are you afraid of? The purpose of this figurative language is to bring inanimate things to life to better explain them. The storm attacked the town with great rage.
It can be used to emphasize a point. Cheetos: Chester Cheetah is used to convey messages in the ads for Cheetos.
When using personification, you must not only find the right characteristics to apply, but also the right tone of voice. Your overworked friend, Red Crayon Personification in Advertising Personification is commonly used in advertising.